Photo District News, otherwise known as PDN, recently released an article titled, “Does Editorial Post-Production Cost Too Much?”
This is one of those articles I wish came out when I first started in the industry. I really never knew how much to charge or what the earning potential really was for a retoucher. Considering the lack of resources out there for us, it was not easy to find out. When you couple that with how hidden knowledge about price structure was, you were really shooting in the dark.
This is also relevant to anyone else in the industry like photographers who are in search for a retoucher and want to know what to expect.
At the time, the only way to really find out was to ask a working retoucher in hopes they were being honest, or go around requesting a quote as a photographer.
When you read through the article, you get a general idea that retouching is expensive, timely, and also inconsistent as far as rates go.
For instance, there are a few excerpts that drive the point home as far as inconsistencies go:
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